Google Analytics
Website traffic and behavior analytics
Region:United StatesPricing:Free / Paid tiersData:Global Google Cloud (US-centric)Rating:
Clear policy
Alternatives to Google Analytics
6 options to consider
P
PostHog
Free / Paid
Best for: Product teams
Flexible event tracking
Feature flags
Complex to configure
EU jurisdictionSelf-hostedClear policy
M
Mixpanel
Free / Paid tiers
Best for: Product analytics
Event-based analysis
Strong segmentation
Costly at scale
Clear policy
M
Matomo
Free / Paid
Best for: Website owners
Clear traffic insights
Customisable dashboards
Interface feels dated
EU jurisdictionSelf-hostedNo 3rd-party sharing (claimed)Clear policy
P
Plausible Analytics
€9/month
Best for: Small website analytics
Simple reports
Easy to use
Limited advanced metrics
EU jurisdictionNo 3rd-party sharing (claimed)Clear policy
O
OpenReplay
Free / Paid
Best for: Developers analysing UX
Detailed session playback
Setup effort
EU jurisdictionSelf-hostedNo 3rd-party sharing (claimed)Clear policy
M
Microsoft Clarity
Free
Best for: UX beginners
Session recordings
Heatmaps
Basic reporting
EU jurisdictionClear policy
About our ratings
SoftWhere editorial score (v1)
Our ratings are based on the following criteria, evaluated by our editorial team:
Transparency
Clear communication about data practices
User control
Options to manage your data and settings
Ease of switching
How simple it is to migrate your data
Value for money
Features and quality relative to cost